Defining Your Brand
Who are you? Who do you want your customers to see you as? Your competition? What will your voice “sound” like online? What makes you great? These are all questions that brands face when developing branding strategies. Often overlooked, this is one of the most critical elements in online success. A powerful brand strategy will not only give you an edge on the competition, but it will also give your business a personality online. It will tell your customers, colleagues, and yes, even the competition, who you are, and what you are all about. Effective branding will convey your values, and set you apart from the competition.
Developing a successful branding strategy starts with your goals. Knowing who you want to identify as, and with, gives you an idea of how you’ll want to put yourself out there. Just like a large corporate law firm probably doesn’t want to come off as casual and laid back, a local cafe probably doesn’t want to appear to be stiff and formal. Keeping these things in mind throughout the promotion of your business is a critical element in your online success.
Everything, from your logo to the content on your website to what you share on your social media profiles should reflect these goals and values. Maintaining a cohesive voice throughout online channels is key. While your social media profiles do often end up being less formal than your brand website, customers should always know that they’re dealing with the same company, no matter where they come into contact with you. Consistency with logos, color schemes, fonts, and communication style is very helpful in maintaining brand congruence. Defining that congruence can seem overwhelming – don’t worry, we can help!
From developing your customized strategy, to ensuring your voice stands out in the crowd throughout the good times and the bad ones, RepBright will help guide you every step of the way!